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The Ultimate Guide to Use UTM Codes in Your Analytics Reports

What Are UTM Tracking CodesUTM codes are unique tracking URLs that you can use to track the activity of your website visitors on Google Analytics.

The Ultimate Guide to Use UTM Codes in Your Analytics Reports
Use UTM Codes in Your Analytics Reports

What Are UTM Tracking Codes

UTM codes are specific to each website, and they allow you to track the following details about your visitors: 

1- Pageviews (number of times a page on your website is viewed) 

2- Time on page (how long users spend on your pages) 

3- Unique Visitors (the number of unique visitors who visit your website) 

4- Referrals (the number of people who brought someone else onto your website through a link)

What is UTM?

UTM is a traffic generation technique that is used by webmasters to target specific traffic sources. Once you have it activated and running, start driving traffic to your site! Thereare different ways to set up UTM, so find the one that works best for you and your website. UTM is an effective way to drive more organic traffic to your site from search engines, social media, and other online sources. So, it's definitely worth trying out if you're looking to increase your website's traffic.

How to add UTM codes to a URL

You can add UTM codes to any existing or new URL on your website using Google Analytics Tracking Tags. To create a tracking tag, first go to your Google Analytics account and click on "Admin > Web Property > Tracking Tags." From here, you'll be able to select the "Add a tag" button and enter in the following information:

1- Tag name: UTM
2- Tag value: <your Unique Tracking Code>
3- Label: UA (for 'Website Activity')

To add UTM codes to a URL, you first need to create a tracking code. This can be done by clicking on "Create a custom statistic" from your Google Analytics account's Admin page. From there, you will be able to select "Traffic sources" and enter your UTM code into the "UTM code" field. Click on "Create tracking code" to save it.

Next, you will needs to add this tracking code to your website's front-end. To do this, click on "Settings" from your website's menu and then click on "Web insights." Under the "Website insights" section, click on "Tracking." On the next page, copy and paste your tracking code into the "HTML/JS Tracking Code" field and hit "Submit."

Why would I need to use UTM codes?

By using UTM codes, you can identify your visitors by their geographical location. This allows you to see which areas of your website are particularly popular, and where people are spending the most time on it.

This information is invaluable for improving your website design and making sure that it's accessible to as many people as possible. You can also use it to target ads more effectively, and measure the effectiveness of your marketing campaigns.

UTM codes are relatively easy to create – all you need is a little bit of confidence in your coding skills and a Google Analytics account. Once you've set up your UTM codes, they'll automatically track the activity of all the pages on your website.

Things to keep in mind while using UTM codes

When you're using UTM codes to track your website traffic, it's important to keep a few things in mind. Here are some tips:

1- Make sure your UTM codes are unique and accurate.
2- Always include the code in the source of your website (usually at the bottom), and make sure it's properly formatted.
3- Include the UTC time zone when generating your tracking URLs, so you can more accurately measure how traffic is performing across different time zones.
4- Monitor your website's traffic stats regularly to see which channels are performing best with regard to UTM tracking.

To Sum Up

Thank you for reading! In this blog, we have shared everything you need to know about using UTM codes in marketing. By following the steps outlined, you can add UTM codes to your website and reap all the benefits of this powerful marketing strategy. Keep in mind the things to keep in mind while using UTM codes to optimize your website, and enjoy the success that awaits you!