Email Marketing Software for Small Businesses
Everyone knows that email is a critical piece of any marketing campaign. The stats back it up: The average person checks their email about once every hour, and the average marketing message only has a lifespan of five seconds before being deleted unread. Yet, at the same time, email remains one of the most effective ways for small businesses to reach potential customers. An email campaign can be as simple as a one-time blast or an ongoing series With different content and images each time.
Moreover, there are a number of benefits to using email marketing software for your small business: –> It’s easy to set up custom filters for segmenting users based on their interests or past actions –> It’s not that expensive if you opt for an unmanaged service that will save you time and money in the long run
–> You’ll have access to advanced analytics so you can measure ROI more effectively –> With so many solutions out there, it can be difficult to choose the right one. Here are some great options to consider.
The Best Email Marketing Software for Small Business of 2022
Let’s start with the basics: What is email marketing? Email marketing is a type of marketing that uses email to send advertisements and solicit sales or other actions from customers or prospects. Marketing emails are often sent to a group of people based on their interest in a particular product or service. The most common types of marketing emails include promotional emails, which are used to sell goods and services, and transactional emails, which are used to inform customers about the status of an ongoing transaction.
You can also use it as a retention strategy to keep your customers engaged and happy. Email marketing is a great way to build your brand and connect with your customers. Plus, it’s a low-cost and high-ROI channel. The average return on investment (ROI) is estimated to be about $38 for every $1 spent on email marketing.
1-MailChimp
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| MailChimp |
If you’re a small business owner, you’ve probably heard of MailChimp. In fact, the platform has been a go-to marketing solution for small businesses for over 15 years. With close to 15 million users and counting, MailChimp has become one of the most popular email marketing platforms on the market.
What’s more is that it’s affordable: You can try it out for free with limited functionality, or upgrade to an E-Commerce plan for $10 per month with access to more robust features. And if you have the funds, you can opt for MailChimp’s Business plan, which will set you back $29 per month and includes advanced features like segmentation, automation, and ROI metrics.
2-Constant Contact
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| Constant Contact |
Like MailChimp, Constant Contact has been around for more than 20 years. But while MailChimp is mainly used by small businesses, Constant Contact also caters to larger enterprises. The platform boasts millions of users, including many Fortune 500 companies. Constant Contact comes with a variety of features, including an email builder and campaign management tools. But its biggest selling point is the ability to integrate with other marketing tools, like Salesforce or Hubspot. This makes it easy for teams to collaborate on different content and assets without getting in each other’s way. Constant Contact also comes with a visual drag-and-drop website builder that makes it easy to create a new website from scratch or manage your existing one. It also offers personalized domain name services and an online store builder that allows you to set up an online store in minutes.
3-Adobe Marketing Cloud
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| Adobe’s Marketing Cloud |
While it may not be as well-known as MailChimp or Constant Contact, Adobe’s Marketing Cloud is quickly gaining traction in the market. The platform offers several solutions, including marketing analytics, online marketing, and social media management. It’s also an easy-to-use solution for small businesses looking to get a foot in the door with marketing automation. While Adobe Marketing Cloud does include email marketing features, it’s better suited for businesses that want to manage or automate their social media campaigns.
The platform offers social media management tools as well as creative and website-building functionality. The email marketing functionality is fairly robust and comes with a number of automation features. But it’s best for established businesses that know what they want to accomplish with email
marketing. It’s not the best choice for beginners or small businesses with limited resources.
4-Infusionsoft
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| Infusionsoft |
If you’re looking for a marketing solution that’s geared towards growing your business, then Infusionsoft is worth a look. The platform offers everything you need to automate your entire marketing funnel and track the results. What’s more, is that it can integrate with other marketing tools, like Salesforce or Hubspot. This allows you to create a central hub for all your marketing activities and see everything in one place. You can choose from three different marketing plans: Professional ($89 per month), Enterprise ($349 per month), or Agency ($599 per month). These plans come with a variety of features, from email marketing and marketing automation to webinar and lead generation
tools.
5-Hubspot Marketing Hub
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| Hubspot Marketing Hub |
Hubspot is a full-service marketing solution that allows you to manage your entire marketing funnel from one dashboard. Whether you want to create engaging content, optimize your website for more organic traffic, or automate your sales process, Hubspot has you covered. The Marketing Hub comes with a variety of features, including a built-in CRM, content management system, and marketing automation tools.
You can use these tools to create highly personalized marketing campaigns, like email campaigns, that engage your customers and help increase your sales. The Marketing Hub is available in three different
plans: Starter ($99 per month), Standard ($199 per month), and Premium ($499 per month). Each plan includes different features, so you can choose the one that best fits your needs and budget.
Summing up
Email marketing is a great way to build relationships with customers and keep them coming back for more. It’s important to use good email marketing software that makes it easy to set up campaigns and send out communications. If you’re just starting out and don’t have the budget for a full-fledged marketing automation software, there are several great options that are designed for small businesses. You can try out a free plan and upgrade when your company grows. We hope you’ve found this guide helpful and that it’s helped you make a decision on which email marketing platform would be best for your business.